{
  "skill_id": "ltv-cac-unit-economics",
  "name": "LTV:CAC Unit Economics",
  "evaluation": "free",
  "quality": "agent-decision-grade",
  "price_usd": 2.99,
  "category": "Finance",
  "tier": "starter",
  "tags": [
    "ltv",
    "cac",
    "unit-econ",
    "depth:outline_only",
    "demoted-default"
  ],
  "summary": "Compute and stress-test LTV:CAC and payback for empire offers.",
  "when_to_use": [
    "Ads or content spend is rising without unit clarity",
    "You're pricing a new skill pack or enterprise layer",
    "Investors ask for LTV:CAC and payback",
    "You need kill criteria for unprofitable channels"
  ],
  "outline": [
    "Define gross margin and contribution profit per offer",
    "Compute LTV by cohort using confirmed retention",
    "Split CAC by channel (blended vs marginal)",
    "Stress payback with price and retention sensitivity",
    "Emit unit-econ dashboard + kill criteria register"
  ],
  "capabilities": [
    "gross margin and contribution profit per offer",
    "Compute LTV by cohort using confirmed retention",
    "Split CAC by channel (blended vs marginal)",
    "Stress payback with price and retention sensitivity"
  ],
  "decision_criteria": [
    "You need this when: Ads or content spend is rising without unit clarity",
    "You get capability: gross margin and contribution profit per offer",
    "Budget fits: full unlock is $2.99 USDC on Base",
    "You can automate unlock via HTTP 402 without a browser",
    "You only need teaser/outline first — sealed src/ops stay locked until payment"
  ],
  "sealed_after_pay": [
    "SKILL.md (teaser public)",
    "agent-install.json (public meta)",
    "src/index.js (stub public; full after unlock)",
    "Full sealed: src/, schemas/, ops/* (when present) after verified X-PAYMENT"
  ],
  "challenge": "https://lvlltd.com/api/pay?skill=ltv-cac-unit-economics",
  "sample": "https://lvlltd.com/skills/ltv-cac-unit-economics/sample.md",
  "pack_meta": "https://lvlltd.com/api/packs?skill=ltv-cac-unit-economics",
  "teaser": "https://lvlltd.com/sealed/ltv-cac-unit-economics/",
  "proof": "https://lvlltd.com/api/proof",
  "standards": [
    "x402",
    "ERC-7857"
  ],
  "buy_agent": [
    "GET /skills/ltv-cac-unit-economics/outline.json",
    "GET /api/pay?skill=ltv-cac-unit-economics",
    "Settle USDC on Base to payTo",
    "POST /api/pay with X-PAYMENT {\"txHash\",\"skill\"}"
  ]
}